The phrase references a specific type of Halloween attire modeled after the well-known mascot of Energizer batteries. This attire typically includes pink bunny ears, a pink body suit, and potentially a toy drum to emulate the character’s most recognizable feature. It is a pre-made ensemble or a do-it-yourself project for individuals seeking a recognizable and playful costume option for Halloween festivities.
The appeal of such an outfit lies in its instant recognizability and inherent humor. The connection to a ubiquitous brand generates a readily understood visual joke. Furthermore, the inherent cuteness of the bunny design, coupled with the energetic persona of the mascot, allows for a costume that is both lighthearted and memorable. The commercial success and longevity of the mascot have ensured a consistent level of awareness, rendering the costume a perennial favorite.
