The concept references attire designed to resemble elements associated with a well-known West Coast fast-food chain for the purpose of celebrating a late-October holiday. Examples include costumes that mimic the chain’s employee uniforms or representations of its menu items, such as burgers or fries. Such themed ensembles are generally employed during trick-or-treating or Halloween parties.
These themed outfits capitalize on brand recognition and popular culture, often providing a humorous or easily identifiable visual. The appeal may stem from the regional popularity of the restaurant chain, transforming everyday commercial imagery into festive, celebratory symbols. The act of dressing in such a manner adds a layer of playfulness to traditional celebrations.