The phrase identifies a specific type of attire frequently worn during the Halloween season. It combines elements of traditional formal wear associated with celebratory high school events with the macabre aesthetic of undead figures commonly featured in horror media. This specific combination creates a visual contrast that is both unsettling and humorous, appealing to individuals seeking a distinctive and thematic appearance.
The popularity of this theme stems from its ability to subvert familiar imagery, offering a darkly comedic take on adolescent milestones. Its relevance is rooted in the cultural fascination with both beauty pageants and zombie narratives. Combining these two distinct concepts allows for creative expression through makeup, costume design, and performance, providing individuals with a means to engage in the holiday’s spirit of playful fright and self-expression. Historically, the fusion of seemingly disparate themes has been a common element in Halloween festivities, reflecting a willingness to challenge societal norms and embrace the unconventional.