The phrase refers to a specific category of attire marketed by a particular online fashion retailer for women during the Halloween season. It encompasses various costume designs, often trending toward contemporary and figure-conscious styles, offered by Fashion Nova for purchase in anticipation of Halloween festivities.
The significance of this product category lies in its reflection of current fashion trends applied to the realm of costume design. The availability of such costumes provides consumers with accessible and readily available options that align with modern aesthetics. Historically, costume options were more limited and often relied on traditional or homemade designs; the emergence of retailer-specific Halloween collections like this signifies a shift toward commercially driven and trend-focused costume choices.