The phrase refers to attire inspired by the characters and aesthetics of the popular television series “Stranger Things,” designed to be worn during the Halloween holiday. Examples include dressing as Eleven, Dustin, or a Demogorgon for Halloween festivities.
This particular style of dress-up provides an opportunity for fans to express their affinity for the show and engage in a shared cultural experience. The trend contributes to the commercial success of the series through merchandising and provides a creative outlet for individuals interested in costume design and replication. The show’s 1980s setting also allows for nostalgic recreations of vintage fashion.