Occurrences centered around the Halloween season, which are temporary and often located in unconventional spaces, offer immersive experiences. These can range from haunted houses and themed parties to retail spaces selling seasonal merchandise. For example, a vacant storefront might transform into a spooky maze for a limited time in October.
Such ephemeral engagements provide numerous advantages. They can revitalize underutilized areas, boost local economies through tourism and spending, and generate substantial media attention due to their novelty. Historically, seasonal celebrations have always involved temporary gatherings and markets, and these modern iterations build upon that tradition.