The annual autumnal event held at Universal Studios theme parks, typically during the months of September and October, transforms the familiar amusement park setting into an immersive landscape of horror. Featuring haunted houses, scare zones, and live entertainment, the event draws heavily on popular horror film franchises and original narratives designed to elicit fear and excitement. A prime example would be the yearly showcase at Universal Orlando Resort and Universal Studios Hollywood.
Its significance lies in its ability to provide a unique entertainment experience that combines cinematic storytelling with real-world interaction. This generates substantial revenue for Universal Studios and provides employment opportunities. Historically, this seasonal transformation began modestly but has evolved into a major cultural phenomenon, influencing the horror genre and setting a high standard for immersive entertainment.