The immersive walkthrough attractions featured in Universal Studios’ Halloween Horror Nights event in 2017 showcased intricately themed environments. These temporary structures were designed to evoke specific horror films, television series, or original narratives through detailed set design, costumed performers, and special effects.
The popularity of these attractions provides significant economic benefits to the theme park and surrounding area. They also foster a communal experience for horror enthusiasts, providing a unique and engaging form of entertainment. Historically, the quality and creativity of these themed environments have been a major draw for attendees.