The subject of this analysis refers to the 23rd iteration of a seasonal event held at Universal Studios theme parks. This particular event, typically occurring in the autumn months, transforms the park into a landscape of horror-themed attractions, including haunted houses, scare zones, and live entertainment. As an example, the event featured intellectual properties such as “The Walking Dead” and original concepts crafted by the park’s creative teams.
The annual production provides significant economic benefits, drawing large crowds and contributing to local tourism revenue. Its importance lies in its cultural impact within the horror entertainment industry, setting a benchmark for immersive and interactive experiences. The event builds upon a history of themed attractions and theatrical presentations, demonstrating a long-standing commitment to innovation in the field of themed entertainment. Furthermore, it showcases the evolution of horror storytelling within a dynamic park setting.