The themed attractions erected for the 2017 iteration of Universal Studios’ annual Halloween Horror Nights event centered around immersive, walk-through experiences. These temporary structures, commonly referred to as “houses,” featured elaborate set design, costumed performers, and special effects intended to evoke fear and suspense in visitors. Each “house” typically drew inspiration from established horror film franchises, original narratives, or popular culture themes.
These immersive experiences are a core element of the event, driving attendance and contributing significantly to the overall atmosphere. The carefully constructed environments provide a temporary escape for guests, immersing them in scenarios designed to test their limits. The 2017 installment built upon prior years’ successes by blending familiar horror properties with new and innovative designs, offering a varied and engaging experience. This blend of established and novel content often attracts a broad audience, leading to the event’s commercial success.
