A sequence of characters, often alphanumeric, designed to reduce the price of admission to a specific event, in this case, the Halloween Nights attraction held at Eastern State Penitentiary. These codes are generally distributed through marketing channels and, upon redemption, apply a discount to the ticket purchase.
The utilization of such offers can significantly decrease the financial burden associated with attending the event, rendering it more accessible to a broader audience. Furthermore, these incentives can stimulate higher ticket sales, boosting overall revenue. Historically, such discounting has proven an effective method for organizations to maximize attendance and manage demand, particularly for seasonal or limited-time engagements.