The term refers to uncomplicated cosmetic applications suitable for the Halloween holiday. These applications prioritize ease and speed, often utilizing readily available makeup products and simple techniques. An example would be using eyeliner to create cat whiskers or applying dark eyeshadow for a smoky eye effect to mimic a witch.
This approach offers several advantages, including time efficiency and accessibility for individuals with limited makeup experience. Historically, elaborate Halloween costumes and makeup were the norm, but simpler options allow for greater participation and creativity, removing barriers related to cost or skill. The shift towards simpler applications also facilitates group participation, enabling friends and families to coordinate their looks easily.