The concept involves attire designed to evoke fear or unease, typically worn by females for the Halloween holiday. An example includes a ghostly bride outfit, complete with tattered dress and pale makeup. This type of apparel aims to capitalize on themes of horror and the supernatural associated with the seasonal celebration.
The selection of such apparel allows for creative expression and participation in a cultural tradition. Its popularity stems from the opportunity to explore darker aesthetics and portray characters embodying frightful qualities. Historically, this category of dress-up reflects evolving cultural perceptions of fear and the macabre.