A festive dessert, often rectangular, incorporates designs and motifs associated with the Halloween holiday. This typically involves utilizing icing, candies, and other edible decorations to depict images such as pumpkins, ghosts, bats, or haunted houses. It is frequently chosen for its ease of serving a large group and the relative simplicity of its decoration compared to more elaborate cake styles.
The widespread appeal stems from its practicality for parties and gatherings, offering a visually engaging and palatable treat for attendees of all ages. Historically, seasonal baked goods have been a part of autumnal celebrations, and this decorated confection represents a modern adaptation of those traditions. Its affordability and versatility contribute to its popularity.