The phrase refers to a specific type of dress-up attire, based on the iconic comic book villain, sold at a particular retail establishment specializing in seasonal and costume-related merchandise. These outfits are generally sought after during the Halloween season, often depicting various interpretations of the character from different media adaptations. As an example, one might find a replica of the attire worn by Heath Ledger’s Joker alongside a version inspired by Joaquin Phoenix’s portrayal.
The popularity of such items stems from several factors, including the character’s enduring appeal as a complex and recognizable antagonist. Moreover, the availability of these items at seasonal retailers addresses a demand for readily accessible and relatively affordable Halloween options. Historically, the demand for villain-themed costumes has fluctuated, but this particular character has maintained a consistent presence in popular culture, thereby driving continued sales of related merchandise during the Halloween period.