The phrase refers to the integration of the whimsical aesthetic of Lewis Carroll’s Alice in Wonderland with the celebratory and often macabre themes associated with the Halloween holiday. It represents a specific type of costume, decoration, or themed event, characterized by elements such as oversized playing cards, grinning Cheshire Cats, mad tea parties, and references to the Queen of Hearts, all rendered with a spooky or autumnal twist. For instance, a party might feature “Eat Me” cookies decorated with edible skulls or a Mad Hatter costume incorporating tattered fabrics and ghoulish makeup.
This blending of two distinct concepts allows for creative and imaginative interpretations, offering a wider range of thematic possibilities than either theme provides individually. The familiar characters and settings of the literary work are reimagined within the context of a holiday known for its transformative nature, providing a familiar yet novel experience. Historically, this fusion reflects a broader trend of cultural remixing, where established narratives are adapted and repurposed to resonate with contemporary interests and celebrations.